• Developing tracking concepts and implementing them using tools such as Google Tag Manager, Google Analytics, Matomo Analytics or comparable solutions.
• Setting up website and shop tracking and creating meaningful dashboards and reports.
• Collaboration in the setup, monitoring and optimisation of campaigns (SEA, social ads, display, video, native ads).
• Creating audits, competition and potential analyses on a technical and editorial level.
• Topic and keyword research for the development of SEO strategies at the content level.
• Ongoing SEO optimisation in web interfaces (TYPO3, Wordpress, Shopware, Drupal, JavaScript).
• Support for relaunches and briefing on technical SEO measures
• Monitoring and reporting of KPIs with regard to performance marketing & SEO
• Active participation in various digital marketing disciplines (focus: web analysis & tracking; also performance marketing, marketing automation, conversion rate optimisation)
• Direct communication with customers to develop and implement solutions and present results. 

Your qualifications:

• Initial experience: 2+ years of experience with Google Tag Manager, Google Analytics or other tracking and analysis tools or SEO measures – whether through your studies, training or initial professional experience.
• Basic technical understanding: Terms such as tracking pixels, cookies or hreflang do not scare you – they spark your curiosity.
• Analytical thinking: You love working with numbers and data, identifying trends and deriving optimisations from them.
• Initiative: You have the drive to familiarise yourself with new topics independently and contribute your own ideas
• Communication: You are confident in communicating with customers and colleagues – whether by email, Teams or in person.
• Courage: You are keen to work actively with customers and do not hesitate to put forward and try out your own ideas.
• Languages: English-B2 and German-C1